Remember when electronics giant Samsung was in the headlines for all the wrong reasons in 2016? Its Galaxy Note 7 smartphone overheated and caught fire, creating a safety hazard for owners.
After more than a month of product malfunctions, failed replacement phones, and furious customer complaints, the U.S. Consumer Safety Board forced Samsung’s hand. The Korean-based company announced a total product recall , killing production of the Note 7 altogether. Samsung took a significant earnings hit that year.
Cases like this remind us that leaders may need to react to any number of crises – man-made or natural – that deal with stakeholder or public safety and well-being.
I addressed common reactions and behaviors to crisis that leaders need to avoid in a previous post, Crisis Leadership: Five Deadly Leader Behaviors.
If you find yourself in a major crisis situation, here’s what you need to do.