Mastering the New Normal: Five Leader Imperatives

“Good counselors lack no clients.” – William Shakespeare

Good counselors can stay relevant for 400 years too, if your name is William Shakespeare. I’m inspired here to quote the Bard’s wisdom in introducing my five key leader sustainability areas for mastering the New Normal. They are culture, customers, talent, reputation and risk management.

Five Leader Sustainability Imperatives

1. Culture. Your organization’s culture — its core values, norms and reward systems — must be strong, resilient and aligned with strategic goals. Hiring, operational and business decisions must constantly support these core values.
“This above all; to thine own self be true.”- Hamlet

2. Customers. An unrelenting focus on customer delight is essential. Nowadays, a satisfied customer is merely loyalty-neutral. What do your customers “love” and how do they “love” it? Give it to them just that way.
“They do not love that do not show their love.” – Two Gentlemen from Verona.

3. Talent. Developing your current and next-generation executive “jewels” requires an investment in top-flight talent and then systematically enhancing their leadership capabilities. And there’s no substitute for in-the-trenches experience.
“Experience is a jewel and it had need be so, for it is often purchased at an infinite rate.” – The Merry Wives of Windsor.

4. Reputation. Your company name or brand is at the mercy of 24/7 news and social media scrutiny. Protect your reputation for quality, safety and business integrity even if it hurts…or costs in the short-term.
“The purest treasure mortal times afford is spotless reputation.” – Richard II.

5. Risk Management. Identify your organization’s major risks and how crisis situations will be managed. Hasty decisions and actions can be just as damaging as delays due to unpreparedness.

“Too swift arrives as slow as too tardy.” – Romeo & Juliet.

Next Month: I’ll take a deeper look at the Leader Sustainability Imperatives.

Watch “Mastering the New Normal” video (2:25).

About the Author

Susan Battley

An advisor to Fortune 100 executives and world-class institutions for more than twenty years, Dr. Susan Battley is an internationally recognized expert on CEO and leadership effectiveness. Her clients include Fortune 500 companies, professional service firms, and elite research institutions. She has worked with chief executives, university presidents, Nobel laureates, and prominent scientists, diplomats, and educators. A respected media source for analyzing leadership in the context of news-breaking events and key trends, Battley has been featured in outlets worldwide including CNN, CNBC, Fox, Bloomberg, and National Public Radio, and in The Wall Street Journal, The New York Times, The Washington Post, Chief Executive, Business Week, United Press International, Harvard Management Update, Entrepreneur, Science, Leader to Leader, Investments, and Worth. She is the founder and CEO of Battley Performance Consulting, a leadership strategy and organization effectiveness consultancy.